Keynote Speakers

Mara Gordon

Co-Founder/Chief Process Engineer

The Oil Plant (formerly Aunt Zeldas)

Mara Gordon specializes in the development of cannabis extract treatment protocols for seriously ill patients in California. She is the co-founder of Aunt Zelda’s and Zelda Therapeutics. Prior to Aunt Zelda’s, Mara worked as a process engineer, helping Fortune 500 companies create intelligent software by utilizing the Rational Unified Process. This experience has enabled her to take a detailed and scientific approach to medical cannabis. Recognizing a need for patient focused software, Gordon founded CDRMed. With CDRMed, physicians and medical health professionals are able to make treatment recommendations based on the latest and highest-quality data. She has presented at multiple CME-accredited medical conferences, along with inaugural medical cannabis conferences in Australia, Costa Rica, Chile, and the Czech Republic, as well as other events throughout the United States.

Mara is a thought leader, global speaker, board member, and advocate for the industry; but more importantly she is a passionate pioneer to better health.

Kyle Turley

Longtime advocate for the medicinal and healing properties of cannabis, developed Neuro XPF

Kyle John Turley is a former American football offensive lineman who played eight seasons in the National Football League.

Diagnosed with chronic traumatic encephalopathy (CTE) due to the 100-plus concussions he received during the 10 years he played as an NFL offensive lineman, Kyle Turley struggled with pharmaceutical addiction, violent thoughts, and suicidal tendencies — until he started taking medical marijuana. “It saved my life,” he says. “I wouldn’t be where I am today, I would not have my family, my kids, my house, everything I have right now, if not for cannabis.” To help save other lives, Turley founded the Gridiron Cannabis Coalition to use his story and those of other players to advance the idea of marijuana as a valid medicine for neurological conditions and other athletic injuries. “This plant has to be set free,” he says. “We have people committing suicide in football and other sports. How far do we have to go?”

Knowing the value of the plant and the hurdles that the government and big pharma has placed on marijuana, Kyle has created Neuro XPF, a lab tested, federal guideline compliant, THC-Free, CBD (Hemp derived) cannabis supplement focused on Bioavailability. CBD (cannabidiol) has shown in studies to have neuro-protective and antioxidative properties that could address a myriad of maladies facing our Military and NFL Veterans while supporting the general health and well being of all aged athletes.

Joseph W. Hickey Sr.


Halcyon Holdings LLC

Joe Hickey is Chairman/ Co-Founder of Halcyon Holdings. Joe brings 28 years of Hemp Industry experience and relationships to Halcyon’s portfolio and acts as spokesperson and corporate relations.


In 1992 he reignited the grassroots hemp effort after discovering the 1942 Kentucky Hemp Growers Cooperative Association and became a leader in the national movement to allow U.S. farmers to grow industrial hemp. During this era, Joe collected feral hemp seeds, reorganized the Co-op, met with Governor Jones about forming Kentucky’s Hemp Task Force and organized the first International Hemp Conference. He helped gain Kentucky’s and the National Farm Bureau’s support for hemp, became a founding board member of Kenex, the first commercial industrial hemp operation in Canada, and was instrumental in drafting and passing Kentucky’s hemp legislation.


Fueled by the idea “to know the law, you have to test the law”, Joe’s passion to leave the world a better place led to him orchestrating the challenge of Kentucky’s hemp law by strategizing with friend and actor/environmental activist Woody Harrelson’s 1996 planting of four hemp seeds in the hills of Kentucky. This action would propel the reintroduction of hemp into the agricultural landscape of the United States and solidify Joe’s role as a Hemp Pioneer. This story and many other lively tales are currently being chronicled by Joe for his upcoming book.


Joe hails from the heart of cannabis country in Kentucky and loves getting back to his roots any opportunity he has. His writing space is nestled on a family farm in Marion County where he also spends precious time with his family.