Grow Tradefest LLC

Keynote Speakers

Mara Gordon

Co-Founder/Chief Process Engineer

The Oil Plant (formerly Aunt Zeldas)

Mara Gordon specializes in the development of cannabis extract treatment protocols for seriously ill patients in California. She is the co-founder of Aunt Zelda’s and Zelda Therapeutics. Prior to Aunt Zelda’s, Mara worked as a process engineer, helping Fortune 500 companies create intelligent software by utilizing the Rational Unified Process. This experience has enabled her to take a detailed and scientific approach to medical cannabis. Recognizing a need for patient focused software, Gordon founded CDRMed. With CDRMed, physicians and medical health professionals are able to make treatment recommendations based on the latest and highest-quality data. She has presented at multiple CME-accredited medical conferences, along with inaugural medical cannabis conferences in Australia, Costa Rica, Chile, and the Czech Republic, as well as other events throughout the United States.

Mara is a thought leader, global speaker, board member, and advocate for the industry; but more importantly she is a passionate pioneer to better health.

Kyle Turley

Longtime advocate for the medicinal and healing properties of cannabis, developed Neuro XPF

Kyle John Turley is a former American football offensive lineman who played eight seasons in the National Football League.

Diagnosed with chronic traumatic encephalopathy (CTE) due to the 100-plus concussions he received during the 10 years he played as an NFL offensive lineman, Kyle Turley struggled with pharmaceutical addiction, violent thoughts, and suicidal tendencies — until he started taking medical marijuana. “It saved my life,” he says. “I wouldn’t be where I am today, I would not have my family, my kids, my house, everything I have right now, if not for cannabis.” To help save other lives, Turley founded the Gridiron Cannabis Coalition to use his story and those of other players to advance the idea of marijuana as a valid medicine for neurological conditions and other athletic injuries. “This plant has to be set free,” he says. “We have people committing suicide in football and other sports. How far do we have to go?”

Knowing the value of the plant and the hurdles that the government and big pharma has placed on marijuana, Kyle has created Neuro XPF, a lab tested, federal guideline compliant, THC-Free, CBD (Hemp derived) cannabis supplement focused on Bioavailability. CBD (cannabidiol) has shown in studies to have neuro-protective and antioxidative properties that could address a myriad of maladies facing our Military and NFL Veterans while supporting the general health and well being of all aged athletes.

Joseph W. Hickey Sr.


Halcyon Holdings LLC

Joe Hickey’s long history in the hemp industry started in 1992 with his discovery of the 1942 articles of incorporation for the long dormant Kentucky Hemp Growers Cooperative.  He renewed the charter and became its founder and Executive Director in 1994. That same year, after a meeting with Mr. Hickey, Kentucky Governor Brereton Jones established the Kentucky Hemp Task Force to research hemp’s economic opportunities for rural farmers. Mr. Hickey and actor/activist Woody Harrelson established Tierra Madre in 1995, focused on creating sustainable environmental solutions, and in 1996 orchestrated Woody’s hemp planting arrest, jury trial and eventual acquittal, an incident that brought national attention to the hemp issue. Hickey organized the world’s first International Hemp Conference in 1996, and in 1998, along with The Body Shop founder, Anita Roddick, he launched Kenex Ltd., Canada’s first hemp seed and fiber processing company. In 2014, after more than 24 years of lobbying and research efforts, Mr. Hickey became a founding member of Atalo Holdings, Inc. and this year began his new venture Halcyon Holdings to continue his vision for the re-commercialization of the US hemp industry.

Mr. Hickey is a founding member on the board of the Kentucky Hemp Industries Association and the Friends of Hemp.